LIS 701: Intro to Library and Information Science


Mod N: Trendspotting

Readings:

The Long Tail – Chris Anderson  (This article evolved into a book by the same name.)

The Cluetrain Manifesto: The Hyperlinked Organization
Then the Web crept into our offices under false pretenses. We thought first it was a library of information. Then we thought it was a publishing medium. Then we thought it was a toy or a dangerous distraction. But in fact it is a conversation of a new type, free of the need to get permission from Dad and his army buddies.New types of connections. The heart flowing to other hearts. A new rhythm. A new causality. A new understanding of power. Conversation that understands that it isn’t a distraction from work, it’s the real work of business.The Web is hitting business with the force of a whirlwind because it is a whirlwind. The closely held, tightly packed, beautifully tooled pieces are being pulled apart. They are rebinding themselves in patterns determined by the conversations that are occurring in every conceivable tone of voice.
 

Other Resources (PPTs, handouts, etc.):


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